Jordan's Way is going LIVE with our Washington Parish Animal Shelter for a 3-hour fundraiser Thursday, May 14th from 10AM–1PM. Kelsey and her team invites all for a fun, high-energy morning raising funds for animals in need.
The event needs volunteers to help to make this event a success! If you have any questions or to confirm you are coming, message or call 985-205-2023. Go to the Washington Parish Animal Shelter Facebook page for the latest!
A recent press release gives you more information about Jordan, Jordan's Way, it's founder, and what the events are all about. Click Read More below to read all about it.
In May 2026, Kris Rotonda, founder of Jordan’s Way, LLC, will continue his nationwide fundraising tour with high-energy, three-hour LIVE Facebook events benefiting underfunded and overpopulated animal shelters and rescues throughout Alabama Louisiana, Florida and Georgia.
Each stop on the Jordan’s Way tour is more than just a fundraiser — it’s a full-scale, fast-paced, community-driven experience. Viewers across the country tune in to watch Rotonda take on outrageous challenges, interactive dares, and heartfelt moments — all in real time — while raising critical funds and life-saving awareness for local organizations. The events blend telethon-style fundraising, viral social media engagement, and raw, emotional storytelling that shines a spotlight on animals waiting for their second chance.
Jordan’s Way was born from love and loss.
After losing his best friend, Jordan — a once-overlooked shelter dog who spent the first 4 years of her life waiting for someone to choose her — Rotonda made it his life’s mission to ensure other animals would not be forgotten. He shared 11 unforgettable years with Jordan before she passed away from cancer. Her legacy became the heartbeat behind a movement.
“No animal should have to spend their life in a shelter,” said Rotonda. “I am passionate about highlighting and supporting the organizations across our country who work tirelessly — often with limited resources — to ensure pets find loving homes, regardless of age, breed, or health challenges. Every stop on the Jordan’s Way tour brings awareness to the powerful message of ‘Adopt, Don’t Shop’ and introduces that message to entirely new communities.”
Rotonda adds, “The system in animal welfare is broken. Shelters are overwhelmed. Rescues are stretched thin. Jordan’s Way exists to amplify their voices, mobilize communities, and be part of the solution.”
What sets Jordan’s Way apart is its ability to humanize shelter animals. Through live interaction, storytelling, and showcasing pets in real-time environments, viewers see beyond kennel walls. The tour emphasizes that a dog’s initial reaction in a stressful shelter environment does not define their true personality. When given time, trust, and love, these animals reveal the loyal, playful, affectionate companions they are meant to be.
Since launching the nationwide tour in January 2021, Jordan’s Way, LLC. has helped raise over $14 million for animal shelters and rescues across the United States. The organization has influenced thousands of adoptions — with some animals even finding homes during LIVE fundraising broadcasts.
As the 2026 tour moves through Alabama Louisiana, Florida and Georgia, Jordan’s Way continues its mission to bring energy, visibility, funding, and hope to communities that need it most — proving that when passion meets purpose, lives are changed on both ends of the leash.
To learn more about Jordan’s Way, view upcoming tour stops, or follow the journey:
www.facebook.com/jordanswaytour
CONTACT:
Kris Rotonda
Founder, Jordan’s Way, LLC.
Tel: (727) 735-1093
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